What's It in the Name? Our March reading

I couldn't join goldies reading gathering because of my train tour to DongAo. Linda will take the turn to minute the reading. Before posting her article, let me see what I can say about the articles we read.

One of the articles Linda chose is "It's All in the Name" depicting the significance and importance of the name, which is also called "Brand", of a product or an enterprise. Whether a brand product is successful or not lies in how well its image conjures up its tagline, and "Image" equals "Quality".

Talking about T/Ms tagline, we all can quote it precisely: Making effective communication a worldwide reality. Before reading the article, I didn't know that it had been changed to "Become the speaker and leader you want to be" recently in line with the fact that T/Ms International (TI) had long visioned leadership skills building a prime goal, too. Due to the time proven and effective training programs, TI has made its name popular and reputable across the world with over 11000 clubs in 92 countries. The number of clubs in Taiwan has just soared to 120.

It's all about "Quality" to make a name everlasting. Isn't it exactly how we think of a person? and don't we use "quality" to judge a person's true essense?

It reminds me of the movie I saw many years ago "In the Name of My Father" Starring
Daniel Day-Lewis. It created a great impact on me. When a person or family's fame or name is distorted, it would be a shame not to redeem it. Likewise ...


There are some famous ones like ....

Trini
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